Search Engine Optimization
Search Engine Optimization (SEO) is a process designed to enhance elements of your website in order to achieve high rankings on major search engines. Natural search results receive up to 80% of all clicks. Search engine optimization is a proven and effective strategy for driving targeted visitors to your website, greatly increasing the possibility of converting them into customers.
At First Impression Media, our SEO campaigns include:
Local Search Engine Optimization
We will identify the key markets for your campaign. Strategic positioning of your website on major search engines and local directories will attract customers in Canadian and American cities.
Website and Competitor Analysis
We will evaluate your competition in detail and pinpoint their weaknesses. Your site will then be customized to allow you to better compete with the strengths of your main rivals in the marketplace.
Keyword Research
We research and select the most effective keywords for inclusion in your site. These words will attract the clients actually interested in your products or services and transform visitors into buyers.
Monthly Maintenance Services
After the initial setup, you will notice a significant increase in the visibility of your site on search engines. However, without ongoing maintenance, these results will not be sustained. We will monitor your site’s monthly statistics and make the necessary adjustments, to ensure that your rankings are maintained or improve.
Pay Per Click and Adwords
Pay Per Click accounts with Google Adwords and/or Yahoo Search programs offer a great way to achieve quick results for your site. These programs allow us to precisely target the key phrase a user would type to conduct a search. This provides you with exposure on the highlighted sponsored listings area. You only incur a fee if a user clicks on your advertisement, but the important result is qualified traffic for your site.
What About Return On Investment (ROI)?
Unlike other media, the effectiveness of Internet can be measured in fractions of a second. As we enhance your visibility and improve your rankings, you will be able to track increased visitor traffic, along with the volume of new leads and sales it generates. The statistics can then easily be used to calculate your return on investment. The initial ROI from search engine optimization is evident in the increase in the number of sales leads or new prospects. ROI can usually be measured by comparing the cost of creating a sale using online promotion to the cost of leads from other forms of advertising. For most companies, SEO generates sales at a fraction of the cost of those derived from other media. Our SEO campaigns typically deliver ROI within the first month, so you can see results right away.
Each market sector has different considerations, so ROI can be hard to predict. For example, businesses involved in banking or finance will be affected by fluctuations in the economy. Landscaping companies or ski equipment businesses are both influenced by seasonal factors. Nevertheless, SEO is a proven means to increase sales leads. The phone will ring more often and more emails will arrive in your in-box, but its still up to you to close the sale.
The Facts About Ecommerce
Business revenue generated by e commerce continues to increase worldwide. In 2010, ecommerce sales in the United States were $165.4 billion, an increase of 14.8% from $144.1 billion 2009. Even if you’re not selling products and services online, you may still be missing out. An effective SEO campaign gives you increased exposure to tens of thousands of potential buyers and can significantly increase your annual revenue.
