The first step is to complete a thorough business analysis that helps to determine weaknesses and opportunities. We analyze your company, your competitors, the industry and the market to determine how a website can significantly help your business grow. Even if you choose not to utilize our services, this is an extremely valuable exercise that will positively affect all areas of your business.

Planning:
Once we’ve completed the analysis and established that we can help your business accomplish its goals, we develop an action plan to maximize opportunities and provide the quickest return on your investment (ROI). 

Development Costs:
Not everyone needs a $20,000.00 website, but there should be some balance between your revenue expectations and your marketing costs. If you are looking for a $100,000.00 increase over the next year, spending $3000.00 might not get the job done. F I media will help you set realistic goals, implement well thought out solutions and provide you with the tools to measure your results.

Implementation:
Building a website must be treated like any other business venture; you may not do the work but you need to maintain control and provide the necessary input to ensure that the site accurately represents your company and its ideals. F I Media will do the research and provide you with options enabling you stay involved in the project and to make informed decisions.

Testing:
Once the project has been completed, we have a 2 week period which we consider beta testing. We request feedback from your staff and customers to help us make adjustments and refine your processes thus ensuring that the site functions as required. 

Marketing:
Reaching your target market is crucial to the success of your project. Our Marketing plans are centered around a Search Engine Optimization (SEO) campaign but may also include print materials, radio, electronic newsletter and other marketing tools.

Maintenance:
Like all marketing ventures your site needs to remain current to maintain effectiveness. We build site using a content management system (CMS) which allows your staff to make 85% of the necessary updates. This allows you to maintain control of both your sites and your maintenance costs. We also schedule monthly or quarterly meetings to plan future marketing initiatives.